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We are in a global downturn, so luxury brands are screwed, right? Well, actually it depends on what kind of luxury brand you represent. For the past five years there have been two distinct types: old luxury and new luxury. It is more than just semantics - the latest set of sales results for 2007 reveal two very different stories. The story of new luxury emerged five years ago when Boston Consulting Group partner Michael Silverstein and Bath & Body Works chief executive Neil Fiske published
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