Disney, Microsoft, Google Viewed as Most Reputable Firms

Walt Disney Co. took the top spot in the Boston College-Reputation Institute 2009 CSR Index, which generally showed financial companies falling in the list as consumer brands rise. Other companies in the top 10, in descending order, were: Microsoft, Google, Honda of America, Johnson & Johnson, PepsiCo., General Mills, Kraft Foods, Campbell Soup Company and FedEx. The [...]

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